Build Your Lead Magnet Brief

The right lead magnet, in the right format — built from your ICP and your voice

This tool uses your completed ICP and Voice Profile to recommend the best format for your audience, generate a working title, and build out every content section — ready to hand off or build yourself.

Here's what we're building on

These three things from your ICP drive every decision in this brief. Review them before we continue.

Pick your lead magnet format

Based on your ICP's pain point, here are the best-fit formats. Select one to continue.

Pick your working title

Define the size

One or two numbers to calibrate your content.

Build your content sections

Claude drafts each section based on your ICP and title. Edit freely or regenerate until it's right, then confirm.